AI SEARCH
What the Research Says About AI Search and Gambling
An evidence review of the studies testing how chatbots and AI Overviews answer gambling questions.
Read the review →Sourced. Dated. Jurisdiction by jurisdiction.
The Home of Casino Search Intelligence
CasinoQueryLab is an independent publication on how casino and sportsbook brands are found: in Google, in AI assistants, and within the rules of each regulated market. We publish trackers, explainers and research methods for operators, affiliates and analysts working in legally permitted markets.
Regulated market trackersAI discovery researchSearch and compliance explainersTechnical SEO guides
Featured Research
View all research →
MARKET TRACKER
US Online Casino and Sports Betting Legal States
Every state with legal online betting or casino, with launch dates, regulators and minimum ages.
Open the tracker →
SEARCH AND COMPLIANCE
UK Gambling Advertising Rules for Search Content
How the CAP Code, ASA rulings and Gambling Commission rules reach organic and affiliate pages.
Read the guide →
GLOBAL MARKETS
Regulated Online Casino Markets Compared
Regulators, online casino status and search constraints, side by side for the main licensed markets.
Compare markets →Where search meets regulation
Understand How iGaming Search Really Works
Most coverage treats search and gambling regulation as separate subjects. We look at where they meet: which rules apply to an organic page, how Google's spam policies treat casino content, and what AI assistants get wrong about legality.
Visit the SEO Lab →Our Research Methodology
How we verify →01
Primary sources first
Regulators, statutes and platform documentation before commentary, each with the date we checked it.
02
Jurisdiction by jurisdiction
No blanket statements about a country. Every claim names the state, province or market it applies to.
03
Editorial review
Facts re-checked before publication and on a schedule after it, with corrections logged in public.
04
Clear limits
We label guidance as guidance and never present illustrations or estimates as measured data.
Focus on Regulated Markets
Open market intelligence →We cover licensed markets where online gambling and its marketing are permitted under local rules. Coverage is informational. It is not a statement that any product may be offered or advertised in a given place, and we do not cover India or other prohibited markets.
United StatesState tracker →
United KingdomAdvertising rules →
CanadaBy province →
Other regulated marketsComparison →
Questions We Answer
What is casino search intelligence?
It is the study of how people find gambling brands and information through search engines and AI assistants, and how regulation shapes what can appear there. CasinoQueryLab covers it through market trackers, explainers on Google's policies, and documented methods for checking AI answers.
Is CasinoQueryLab a gambling site?
No. We are an editorial publication. We do not offer games, take bets, review casinos for players or publish bonus offers, and nothing here is an invitation to gamble.
Which states have legal online casinos?
As of October 2026, online casino is live in seven US states: New Jersey, Pennsylvania, Michigan, West Virginia, Delaware, Connecticut and Rhode Island. Maine has legalised it but has not launched. Our US legal states tracker lists dates, regulators and sources.
How do you keep regulatory information current?
Each tracker shows the date it was last checked and a change log, and every row links to the relevant regulator, with secondary sources marked. Our methodology explains the review schedule and how corrections are handled.
Tips and corrections
Spotted a change we have missed?
Regulations move quickly. Send us a correction, a new ruling or a research suggestion and we will check it against the source.